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Is the local real estate market improving?

Inventory Report Long BeachInventory report Long Beach  Good afternoon everyone,

This is interesting to review this Month. If you notice there are 923 Active listings in Long Beach and 692 Pending/Backup. Inventory appears to be quietly creeping upward and according to the graph as of today we have more homes available for sale than we have had since May 2009 when there were 999 Active listings. 

 

Additionally, the 692 Pending/Backups represent the lowest amount of transactions in escrow since April 2009 when there were 674 Pending/Backup.

 

Lakewood’s numbers look similar with the inventory of available homes for sale showing a recent high of 141 Active and available. This is the highest we have seen since March 2009 when there were 151 properties available for sale. The Pending/Backups of 134 also represent a recent low since April 2009 when there were 129 P/B (although LW has remained fairly consistent with approximately 100 homes going into escrow every month since 2008.

 

What does all of this mean?

 

It could be cyclical/seasonal and due to the fact that there are typically fewer people purchasing properties and therefore less transactions during the Holiday season and as a result we are seeing a dip now.

 

Or it could show that more REO’s are hitting the marketplace as we have anticipated, most of the REO agents I have talked with have seen just a slight uptick in their assignments.

 

This is a far cry from the bleak 4th quarter of 2007 when we had only 231 properties in escrow and a glutton of 2,113 properties available for sale in Long Beach.

 

However, the reality is that these numbers show a significant spike (upward) in available properties for sale, REO’s/short sales and/or regular transactions (or I should say non regular in today’s world), and while this is exactly what we need right now in our market place (more inventory), fewer transactions in escrow is NOT a trend we want to continue to see. Frankly, I don’t anticipate seeing P/B declining further and feel confident that this is in fact seasonal.

 

Remember “shifts” occur several times per year, sometimes they are extreme and hit hard and fast and other times they are slight, of course we also want to remember that these graphs are somewhat “global” and pockets and/or price ranges are not taken into consideration.

 

These trends are something we should stay on top of and keep a very close eye on moving forward so that you can continue to provide your clients with cutting edge information be the local economist in your area and capitalize on the opportunities in front of you!

 

Thank-you and make it a great weekend!!

Michael Simpson

 

p.s. Jessica Anaya, thank-you for continuing to provide these reports for all of us, you’re The BEST!

4 O.C. cities top CA. Home price gains

 

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Four of the top cities in the state for median home price gains in December are in Orange County, according to the California Association of Realtors.

At the top of that list is Laguna Hills, with a 62.9% jump. San Juan Capistrano, Tustin and Costa Mesa follow; See the chart at right for details.

In Orange County, CAR says:

 

Yearly Gain

Laguna Hills – 62.9%

 San Juan Cap – 37.2% 

Fairfield – 30.9%

 Tustin – 27.1%

El Cajon – 26.7%

 Thousand Oaks – 19.5%

Escondido – 18.4%

 Costa Mesa – 17.3%

 San Pablo – 16.6%

 Encinitas – 16.3%

* The overall median price in December was $496,070, down 0.6% from November, but up 12.1% from the prior year.

* Sales were up 4.5% from November and up 17.9% from December 2008.

* The county’s unsold inventory was at 5.4 months in December, compared with 5.8 months in November and 7 months in December a year ago.

* Time that O.C. homes spent on the market: 33 days in December, compared with 31.1 days in November and 37.5 days in December 2008.

Newport Beach and Laguna Beach were among the Top 10 cities in the state for median home prices in December, at $938,500 for Newport and $1,230,000 for Laguna. Highest in the state was Beverly Hills at $1,400,000.

Statewide:

* Home sales increased in 1.7% December compared with the same period a year ago and 4% from November.

* The median price of an existing, single-family detached home in December was $306,820, up 0.8% from November and an 8.4% increase from December a year ago.

CAR Chief Economist Leslie Appleton-Young said:

“Home sales were unusually strong in December and were more consistent with peak season trends. Historically, the median price declines November through February and then rises in March. However, lean inventory, historically low interest rates, and incentives for home buyers have resulted in California’s housing market experiencing non-seasonal variations.

“Looking forward, we expect the state’s median home price to fluctuate around the $300,000 level throughout the first quarter. While we expect to experience price gains in the near term, it remains to be seen how the market will fare once the Federal Reserve discontinues its purchase of mortgage-backed securities.”

 

For city by city breakdowns, CLICK HERE:  

http://www.car.org/marketdata/historicalprices/2009medianprices/dec2009medi

For more on the state, CLICK HERE: http://www.car.org/newsstand/newsreleases/dec09salesandprice/

 

 

Real Estate Franchises: Most Recognizable Brands for 2009

Swanepoel Real Estate Trends Report
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Real Estate Franchises: Most Recognizable Brands for 2009

by Stefan Swanepoel
 

11,000+ Agents Cast 390,000 Votes to Select the Top 10

 

It’s been almost 40 years since franchising entered the residential real estate industry; a move that has shaped the industry like few other concepts or strategies before or since. The impact of franchising ranks with MLS and the Internet as the top three game changing strategies in real estate since WW II.

Today there are a growing number of agents questioning the value proposition of real estate franchising.  They point to some of the “older models” that seem to offer little more than a brand; a brand of questioned value in today’s online world.  A franchise company’s long term success (or failure) is therefore dependent upon both its model standing the test of time and its implementation systems supporting the local franchisee in successfully putting those models into operation. 

In the 2010 Swanepoel TRENDS Report, scheduled for publication on February 8th, 2010 — reserve a copy now at www.RETrends.com) — a whole trend is dedicated to analyzing real estate franchising. The trend discusses the changes that have occurred during the last year including bankruptcies, acquisitions, large mergers, the re-introduction of previously dormant franchise brands and the launch of several new ones.

The Report details the Top 20 largest franchises based on agent count as of December 2009, inclusive of recent changes and acquisitions up and including that date.

However, as an additional test RealSure (www.realsure.com), the publishers of the Swanepoel TRENDS Report and the Swanepoel SOCIAL MEDIA Report, decided that it would be interesting to compare agent count rankings with the perception and recognizability of franchise brands by the industry itself.

So on Thursday December 3rd a nationwide online survey was launched to determine the “Most Recognizable Franchise Brand in Real Estate.”

With real estate agents being independent contractors and fiercely loyal to their respective brand the vote quickly garnished huge attention.  It went viral through various social media networks, blogs and emails encouraging agents to vote.

In the end an astonishing 11,355 agents voted, casting just over 390,000 votes for 33 different real estate franchise brands making this — according to knowledge — the largest survey of its kind in the industry.  The survey required real estate professionals to vote for a franchise on a scale from 0 – 5; starting from “Never heard of the brand” all the way up to “Excellent brand.” The brand’s scores in all categories were taken into consideration to determine the overall rankings. In the end there was a significant difference in the vote count between most of the top 10, thereby solidifying the placement of the brands.

Although another survey can produce different results and rankings, we are confident that this is a very good reflection of the real estate brokerage industry’s current opinion and awareness of the franchise brands that serve them.

The Top 10 real estate franchises, most recognized by the real estate industry as quality national brands are:

 
  1. Keller Williams Realty
  2. Coldwell Banker Real Estate
  3. RE/MAX International
  4. Century 21 Real Estate
  5. Prudential Real Estate
  6. Sotheby’s International Realty
  7. EXIT Realty
  8. ERA Real Estate
  9. Weichert Real Estate Affiliates
  10. Better Homes & Gardens Real Estate
 

The franchises that made it to the Top 5 were to be expected and are also the five largest real estate franchises in the country. The Top 5 also comfortably attracted more votes than the second five on the list, strongly pointing to the industry’s own internal belief  that these are the top five franchise brands that agents would like to work for.

Keller Williams Realty’s surprising #1 ranking was most likely due to the strong, above average online and social media presence of their agents and the fact that during 2009 KW surpassed RE/MAX in agent count according to a widely published REAL Trends survey..

The 103-year old Coldwell Banker franchise has been the beneficiary of many NRT, Inc. acquisitions that have allowed the brand to remain at the forefront of many agents in a positive way.  RE/MAX with their powerful consumer portal has also enjoyed the highest profile on national television of all the brands, thereby probably contributing to their high ranking.

Most interesting was the strong showing of Sotheby’s International Realty at #6, ahead of ERA Real Estate (a more established brand in real estate) and EXIT Realty (a more bolder promoter).  The ranking was most likely attributed to the luxury homes image that many agents attach to the brand.

Long standing independent and northeast-based regional Weichert REALTORS converted to a franchise seven years ago and has steadily grown.  Impressively it was able to break into the top 10 as a recognizable national brand.

Also surprising was the fact that newcomer Better Homes & Gardens squeezed out companies like Realty Executives, John L Scott and Windermere (both still regional players) to claim the last spot in the Top 10. This was most likely attributable to the recent news that 2,000-agent Metro Brokers switched from GMAC to BH&G as well as a few other key acquisitions.

The housing market is smaller than it was three years ago, yet we have more franchisors today than we did back then. Clearly the market is over saturated and yet the franchises reflected on this list are, according to thousands of agents that work for them and for their competitors, the best of the best.

At the end of the day, real estate brokers and agents want and need different kinds of support and thus different franchisors will attract different brokers and agents. For a detailed discussion on franchising, what the 7 key different types of real estate franchises are and which of the strategies currently work the best, read the 2010 Swanepoel TRENDS Report. Secure your copy at a special pre-publication discount of 34% when ordering at http://www.realestatebooks.org/items/Swanepoel_TRENDS_Report_2010.htm

Survey methodology:

The poll was conducted online within the United States between December 3rd and December 11th, 2009 among 11,355 real estate professionals.

All surveys and polls are subject to multiple sources of error that are not possible to quantify. Especially with online polls the errors associated with wording, selection, exposure and attempts to manipulate the vote make it very difficult to guarantee results. Post-survey weighting and adjustments are made to adjust for irregularities found in the voting but we avoid using the term “margin of error” as we feel it is still misleading.

Due to the very large number of real estate professionals that voted it is felt that the results closely reflect the opinion of the majority in the industry.

 

 

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© 2005-2009, RealSure Inc. All Rights Reserved.
 

Are You Positioning Yourself To Capitlize On This Potential Market?

Obama administration prods US Treasury to modify #realestate short sale guidelines to spur sales – http://is.gd/59YyK

How can I use Blogs to Build My Real Estate Business?

Using Blogs to Build Your Real Estate Related Businessby Joshua Dorkin on September 14, 2006

realestateblogging Using Blogs to Build Your Real Estate Related BusinessBlogs can be very effective communication tools for people in all areas of real estate. Real Estate Agents, Lenders, Investors and other professionals in this field can all benefit from blogging. Here’s a few ways to add to your success by blogging.

First, I wanted to mention a few important keys:
- Focus on Your Niche and Your Area
- Be consistent
- Use your expertise to attract locals
- Keep your readers interested

I realize that much of this is obvious, but all 4 points are very important if your real estate blog is to lead you to success.

Real Estate Agents / Realtor Blogging

Why would someone want to read the blog of a real estate agent? Successful agents draw a good chunk of their business from referrals. These agents are out and about in the community, and are seen as experts in the community.

If agents can convey news, trends, demographics to their community or those interested in that community, they will enhance their presence. Their blog becomes a key information source which will become valuable — as a result, this agent will be seen as an expert in the community, whether or not they are the “Top Agent” for the area. One of the best blogs around that that can be emulated is Curbed. This site highlights New York City real estate, trends, news, etc. If there is a building for sale, Curbed will write about it. The site generates interest because it has become the pulse of New York City real estate. Do that in your town/city, and you’re sure to drive business to record levels.

What should I put on my Realtor Blog?

I enjoyed this very much and had to share.
What Realtors Should Put on Their Blogby Christian Russell on November 19, 2009
real estate bloggingA good number of Realtors are getting on the ball and putting up a blog. This is smart. It’s a powerful communication tool. It’s a powerful way to build your presence online. However keep a couple important points in mind:

  • It will only serve as a powerful communication tool if you actively use it to communicate. It’s an ongoing process!
  • It will only build your presence online if you actively build it!

In other words, a blog doesn’t build itself. Putting it up is step one. Step 2 through to step 10 million-bazillion are all up to you. And if you don’t do it, who’s gonna?

To put it better than anyone else I’ve heard…

One of the keys to blogging is to freaking post to your blog. – Grant Griffiths

When I read that in a recent post to his own blog, I knew I was going to have to quote him at least once, but that quote is awesome! It couldn’t be more true. This business is very simple.

It’s hard work to build your business online, but Realtors are already used to working very hard. If you commit yourself to the work that’s necessary, your blog can become the most cost-effective and powerful marketing tool you have ever used, period. And I mean that with every fiber of my being. I am 100% convinced your blog can change your business for the better a myriad ways, but you have to be willing to write regularly.

This is something many Realtors seem to struggle with.

An Unfortunate Trend in Real Estate Blogging

There’s a trend out there. And it’s a bad trend. The trend is that 99% of real estate blogs seem to be 99% listings. I’m generalizing of course, but this seems to pretty much be the norm. Why is this a bad trend? Because posting your listings is not blogging. Yes, you can share any information you want on your blog, and posting your listings to your blog is 100% valid. But trust me please…your readers (if you have any yet) and NOT going to your blog to see your listings. They’re not. They’re just not.

So if your readers aren’t interested in your listings, what the heck do they want from you? Believe it or not, they want to know what you think about the market! They want to hear from you…on a personal level…and regularly. And the more you can make your blog follow suit with this, the more success you will build over time.

For my post today, I wanted to share a few ideas and guidelines for the content every Realtor should post to their blog. Please comment and let me know what you think!

  • Listings should be 10% of your content, maximum.
  • Local stories, news, history. Do you love your town? Talk about it! What’s going on tonight? Are you going to a show? Are you meeting friends at a great historic pub downtown? Talk about what’s going down? As a committed and networking Realtor, you likely know a LOT of people and are very involved in your community. Seriously, talk about what’s going down in your town.
  • Respond to inquiries. As a Realtor, inquiries come in from a lot of different places. You get inquiries on the phone, by text, by email. You get questions at cocktail parties. You get questions from your website. And if you’re new, you can find TONS of real estate questions on Yahoo Answers, LinkedIn and a million other places. Answer the question, and post it to your blog! It will seriously take you 5 minutes, and you’re sharing valuable expertise with your readers. When someone asks you a question, answer it, and then say something like “That’s a great question! Do you mind if I put that on my blog too?” Of course they’ll say yes, and guess who’s going to be stalking your blog for the next week, looking for their name in print?
  • Have something go very wrong with a client lately? Lessons are learned every day in real estate. Share your insights. This is the GOOD stuff. Leave names out when necessary of course, but lessons are lessons. This is the foundation of your true expertise. If you’re not talking to your readers about these things, you’re withholding valuable info from them and practically begging them to cause the same problems with you in the future on future transactions
  • Have something go very right lately? Put it on your blog. Success stories are awesome. Everyone loves them! If you’ve been in the business for over a year, I guarantee you have some interesting stories!
  • Have a closing? Blog it! Congratulate your clients publicly and sincerely thank them for business. Also, publicly ask them for referrals! Email em a link to your post.
  • What do you LOVE about real estate?
  • What do you HATE about real estate?
  • Do you think NAR has done something god-awful-stupid lately? I know, this NEVER happens, right?
  • What challenges are you having in the current market?
  • What problems are you having with clients lately?

See, Realtors often tell me two things:

  1. I don’t have time to blog
  2. I don’t know what to write

Here’s the answer…I’ve given you topics that will keep you busy for years. And any post in any of these categories doesn’t need to take you more than 20-30 minutes maximum. Many posts could be written in 5 minutes. Don’t have time to blog? Are you kidding me? If you don’t have 5 minutes to throw down a post every day, how are you possibly going to have time to answer the phone when those leads come in? Don’t know what to write about? Seriously, give yourself some credit. You’re in an industry that the majority of people out there find pretty fascinating. You have a LOT to talk about.

How’s your blogging going? Do you have a blog yet? Do you have any questions?

 

Online Social Media is in yes, what can you do to make sure you are not a crime scene statistic?

Don’t Be a Social Media StatisticPublished by
Amber Presley, PR and Social Media Manager

on November 8, 2009in Uncategorized. Comments Tags: , , .

“I make money with google. i learned how here: ____.” If you were on Twitter last week, you probably saw that message, during another round of phishing scams. This time, the scam spread through DMs and tweets alike. “Phishing” occurs when a fraudulent operation poses as a legitimate Website or service to steal your personal information.

Everyone needs to be aware of what phishing is and what to expect. It can happen on any social networking site, which was proven last month on Facebook when viruses spread across the site like wild fire. In that scam, users were urged to update their information by clicking on a provided link which took them to a fake Facebook login page. Once they entered in their information, it was stolen and their accounts were hacked, spreading the virus even further.

A hacked account on Twitter or even Facebook can lead to account suspensions, or worse, you can be shut out of your account altogether. By falling victim to the scams, you can also unwillingly impact accounts of your friends, family or even your clients!

 And, these attacks are increasing. According to Fortinet, a firewall systems provider, June 2009 had the “highest rate of phishing attacks to date” on the Web. It will be interesting to see what these rates look like at the end of year with the rise in social media use.

Here are some tips to stay safe in the new social media world:

 

  • Just because you get a Direct Message (or DM) on Twitter saying “Check out this cool Website” doesn’t mean you should. In fact, Twitter recently alerted its users that they had uncovered a phishing scam, where a link to a fake Twitter login page was sent through the direct message feature. The purpose of the scam was to steal user login and passwords.
  • Be wary of sites outside of Twitter that ask for your Twitter username and password. Although we all want to know our Twitter rank or might want to take a Twitter quiz, many people have had their accounts compromised by these sites.

 

  • Be aware of generic posts or messages similar to this: “Hey, did you read what this blog says about you? I think you should read it.” Or, “I saw your profile picture on this Website, you look great! Check it out.” These are sample messages which also included a link with a virus. DON’T CLICK!
  • Remember that third-party applications and quizzes are just that, third party. Most were not created by Facebook. Always read the fine print before adding them to your page or profile.

 

  • Use a different password for each site you use. This will save you a lot of trouble if one of your accounts is compromised.
  • When a link takes you to sign-in on a familiar site, always look at the URL to make sure that the site is legitimate and not a phishing clone. Phishers count on us not to double check links from our trusted friends, sources and sites.

Do you have any other tips to stay safe on social media?

Senators eye extending home credit to end of April 2010?

 Wed Oct 28, 7:56 pm ET

WASHINGTON (Reuters) – The U.S. Senate’s top Democrat and top Republican each voiced support on Wednesday for extending and expanding a soon-to-expire tax credit aimed at boosting the fragile housing market, though a vote on the measure could be delayed until next week.

Key senators agreed to extend the $8,000 first-time homebuyer tax credit, which expires at the end of next month, through April of next year, sources familiar with the matter told Reuters.

A spokeswoman for Senate Majority Leader Harry Reid said the deal would also allow for those who have been in their home for at least five years to receive a $6,500 tax credit if they purchase a new primary residence.

She also said the credit would be available for individuals making up to $125,000 a year and couples earning up to $250,000 per year, raised from $75,000 and $150,000, respectively, in the current tax credit.

“There has been general agreement by a significant number of senators, Democrats and Republicans, to get this done,” Reid, a Nevada Democrat, said on the Senate floor. Nevada has been hard-hit by the bursting of the housing bubble.

The chamber’s top Republican, Senator Mitch McConnell, also said most senators support the measure. “I certainly share his view,” McConnell said.

TIMING OF A VOTE UNCERTAIN

While extending the credit enjoys widespread support, its fate is caught up in a spat between Reid and McConnell over unrelated issues.

Reid wants to attach a bill to extend the homebuyer credit as an amendment to legislation to lengthen insurance benefits for unemployed workers.

The Reid spokeswoman said the unemployment insurance measure could get pushed to next week as lawmakers try to resolve differences over unrelated issues, which would delay consideration of the homebuyer credit extension.

“We will get this extension passed,” she said.

A report last week showed sales of previously owned homes hit a two-year high in September as buyers rushed to take advantage of the credit before its expiration date. However, a report on Wednesday showed new home sales, a much smaller segment of the market, tumbled unexpectedly last month.

Separately, a report from the Mortgage Bankers Association on Wednesday that demand for mortgages has fallen for the past three weeks as buyers move to the sidelines.

A buyer would have to close on the purchase of a home before November 30 to take advantage of the current tax credit. (Additional reporting by Lisa Lambert; Editing by Leslie Adler, Gary Hill)

 

 http://news.yahoo.com/s/nm/20091028/ts_nm/us_usa_congress_housing

Want To Increase Your Business?

Join us for another great training event presented by Keller Williams Coastal Properties Long Beach………Lead Generation The Market of The Moment!

Master Faculty Member Rick Geha will share techniques you can apply immediately in today’s market to increase your business!

Thursday December 10th 2009 9:00 a.m. – 5:00 p.m. Long Beach See attached flier for more details and sign up today (Training events are open to all agents from all companies)!

Commercial Real Estate Headed for Recovery in 2010?

Watch this video from Fox Business which recently interviewed Harvey Green of Marcus & Millichap who gave his view of the state of the commercial real estate and when he expects the sector will recover.

I have to say I compltely disagree. How can anyone say that market is going to recover when it really has not been hit yet? The debt coverage ratio issues (LTV as value drops, LTV gets higher even though there may still be significant cash flow) are NOT going away, and the lending criteria is NOT getting more lenient, its getting tighter. Harvey even admits the lending critera must soften in order for the market (Commercial) to rebound upward. Thinking that is going to happen in 2010 (again for Commercial lending) is not realistic in my opinion.

We have not seen the Commercial market hit badly yet, The actual market here in Long Beach CA has remained quite stable. Sure there is lots of talk of its coming but the reality is that what I am experiencing first hand and what I am hearing from Commercial agents is declining rents, higher vacancies, and lenders getting uncomfortable with debt coverage ratios. These indicators are signs that future Commercial Sales will slow down significantly and more than likely follow the residential real estate market.

I am sorry, I dont have the expertise that Harvey has that is for sure but unless he is referring to National markets or something I just do not agree at all.

Please feel free to post your thoughts.

Sincerely,

Michael Simpson

 

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